[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bngr.cz\/mezinarodni-marketing-a-cro-sluzby-pro-webove-stranky-zemedelskych-subjektu\/#Article","mainEntityOfPage":"https:\/\/www.bngr.cz\/mezinarodni-marketing-a-cro-sluzby-pro-webove-stranky-zemedelskych-subjektu\/","headline":"Mezin\u00e1rodn\u00ed marketing a CRO slu\u017eby pro webov\u00e9 str\u00e1nky zem\u011bd\u011blsk\u00fdch subjekt\u016f","name":"Mezin\u00e1rodn\u00ed marketing a CRO slu\u017eby pro webov\u00e9 str\u00e1nky zem\u011bd\u011blsk\u00fdch subjekt\u016f","description":"Na\u0161e zem\u011b byla za socialismu potravinov\u011b sob\u011bsta\u010dn\u00e1. Ne, opravdu to nen\u00ed v\u00fdmysl, jednak tu dobu pamatuji, a pak se o tom m\u016f\u017eete do\u010d\u00edst i v ofici\u00e1ln\u00edm medi\u00e1ln\u00edm zdroji \u201eidnes\u201c. Jsou zde uv\u00e1d\u011bna p\u0159esn\u00e1 statistick\u00e1 \u010d\u00edsla takzvan\u00e9 \u201ehrub\u00e9 zem\u011bd\u011blsk\u00e9 produkce HZP\u201c a m\u016f\u017eete si to snadno ov\u011b\u0159it. Nejen, \u017ee jsme byli potravinov\u011b zcela sob\u011bsta\u010dn\u00ed, mohli jsme potraviny dokonce vyv\u00e1\u017eet za hranice republiky, kup\u0159\u00edkladu chmel, je\u010dn\u00fd slad, zem\u011bd\u011blsk\u00e1 osiva, ml\u00e9\u010dn\u00e9 v\u00fdrobky, masn\u00e9 v\u00fdrobky, cukrovinky, \u010dokol\u00e1dy, cukr a samoz\u0159ejm\u011b tak\u00e9 pivo a dokonce vyhl\u00e1\u0161enou slivovici ze Slov\u00e1cka. Kdy\u017e to \u0161lo tehdy, pro\u010d by to ne\u0161lo dnes? Hranice na\u0161\u00ed zem\u011b le\u017e\u00ed na st\u00e1le stejn\u00e9m m\u00edst\u011b, i kdy\u017e samoz\u0159ejm\u011b mus\u00edme ode\u010d\u00edst Slovensko, kter\u00e9 bylo a\u017e do roku 1992 sou\u010d\u00e1st\u00ed \u010ceskoslovenska. Kup\u0159\u00edkladu v Ma\u010farsku prosperuje p\u0159ibli\u017en\u011b p\u016fl milionu soukrom\u00fdch rodinn\u00fdch farem a i kdy\u017e maj\u00ed Ma\u010fa\u0159i k dispozici \u00farodnou n\u00ed\u017einu Alf\u00f6ld a my jim v rozloze zem\u011bd\u011blsk\u00e9 p\u016fdy nem\u016f\u017eeme konkurovat, st\u00e1le tu m\u00e1me \u00farodn\u00e9 oblasti, jako je kup\u0159\u00edkladu Han\u00e1 nebo Polab\u00ed. Na\u0161e farm\u00e1\u0159sk\u00e9 produkty mohou nejen z\u00e1sobovat n\u00e1\u0161 trh, co\u017e tak\u00e9 to d\u011blaj\u00ed, mohou vyv\u00e1\u017eet i do zahrani\u010d\u00ed. Nejsem sice odborn\u00edk, zem\u011bd\u011blsk\u00fd in\u017een\u00fdr, ale domn\u00edv\u00e1m se, \u017ee o na\u0161e zem\u011bd\u011blsk\u00e9 komodity je v zahrani\u010d\u00ed z\u00e1jem. Jestli\u017ee se n\u011bkdo rozhodne vyv\u00e1\u017eet sv\u00e9 produkty mimo \u010ceskou republiku, p\u0159\u00edpadn\u011b n\u011bkdo ze zahrani\u010d\u00ed bude cht\u00edt dov\u00e1\u017eet sv\u00e9 produkty k n\u00e1m, m\u016f\u017ee se t\u011bmto subjekt\u016fm hodit mezin\u00e1rodn\u00ed marketing pro webov\u00e9 port\u00e1ly, kter\u00fd m\u016f\u017ee b\u00fdt n\u00e1pomocn\u00fd i v n\u011bkolika sv\u011btov\u00fdch jazyc\u00edch. Odborn\u00edci na mezin\u00e1rodn\u00ed marketing tak\u00e9 mohou b\u00fdt u\u017eite\u010dn\u00ed v CRO slu\u017eb\u00e1ch, co\u017e je \u201eOptimalizace konverzn\u00edho pom\u011bru\u201c, kter\u00e1 se zab\u00fdv\u00e1 anal\u00fdzou, identifikac\u00ed a \u0159e\u0161en\u00edm probl\u00e9m\u016f p\u0159i komunikaci se z\u00e1kazn\u00edky, kte\u0159\u00ed opou\u0161t\u00ed webov\u00e9 str\u00e1nky pro \u0159adu r\u016fzn\u00fdch chyb, jako je pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed webu, slo\u017eit\u00e9 vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f, \u0161patn\u00e1 kvalita produktov\u00fdch fotografi\u00ed, chaos ve vyhled\u00e1v\u00e1n\u00ed na webu, nevhodn\u011b \u0159e\u0161en\u00e1 u\u017eivatelsk\u00e1 menu, tla\u010d\u00edtka, popisy zbo\u017e\u00ed \u010di nab\u00eddky slu\u017eeb atd.","datePublished":"2026-03-14","dateModified":"2026-03-14","author":{"@type":"Person","@id":"https:\/\/www.bngr.cz\/author\/#Person","name":"","url":"https:\/\/www.bngr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bngr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bngr.cz\/wp-content\/uploads\/fancycrave1-code-820275_640_1.jpg","url":"https:\/\/www.bngr.cz\/wp-content\/uploads\/fancycrave1-code-820275_640_1.jpg","height":0,"width":0},"url":"https:\/\/www.bngr.cz\/mezinarodni-marketing-a-cro-sluzby-pro-webove-stranky-zemedelskych-subjektu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":419,"articleBody":"        Na\u0161e zem\u011b byla za socialismu potravinov\u011b sob\u011bsta\u010dn\u00e1. Ne, opravdu to nen\u00ed v\u00fdmysl, jednak tu dobu pamatuji, a pak se o tom m\u016f\u017eete do\u010d\u00edst i v ofici\u00e1ln\u00edm medi\u00e1ln\u00edm zdroji \u201eidnes\u201c. Jsou zde uv\u00e1d\u011bna p\u0159esn\u00e1 statistick\u00e1 \u010d\u00edsla takzvan\u00e9 \u201ehrub\u00e9 zem\u011bd\u011blsk\u00e9 produkce HZP\u201c a m\u016f\u017eete si to snadno ov\u011b\u0159it. Nejen, \u017ee jsme byli potravinov\u011b zcela sob\u011bsta\u010dn\u00ed, mohli jsme potraviny dokonce vyv\u00e1\u017eet za hranice republiky, kup\u0159\u00edkladu chmel, je\u010dn\u00fd slad, zem\u011bd\u011blsk\u00e1 osiva, ml\u00e9\u010dn\u00e9 v\u00fdrobky, masn\u00e9 v\u00fdrobky, cukrovinky, \u010dokol\u00e1dy, cukr a samoz\u0159ejm\u011b tak\u00e9 pivo a dokonce vyhl\u00e1\u0161enou slivovici ze Slov\u00e1cka.Kdy\u017e to \u0161lo tehdy, pro\u010d by to ne\u0161lo dnes? Hranice na\u0161\u00ed zem\u011b le\u017e\u00ed na st\u00e1le stejn\u00e9m m\u00edst\u011b, i kdy\u017e samoz\u0159ejm\u011b mus\u00edme ode\u010d\u00edst Slovensko, kter\u00e9 bylo a\u017e do roku 1992 sou\u010d\u00e1st\u00ed \u010ceskoslovenska. Kup\u0159\u00edkladu v Ma\u010farsku prosperuje p\u0159ibli\u017en\u011b p\u016fl milionu soukrom\u00fdch rodinn\u00fdch farem a i kdy\u017e maj\u00ed Ma\u010fa\u0159i k dispozici \u00farodnou n\u00ed\u017einu Alf\u00f6ld a my jim v rozloze zem\u011bd\u011blsk\u00e9 p\u016fdy nem\u016f\u017eeme konkurovat, st\u00e1le tu m\u00e1me \u00farodn\u00e9 oblasti, jako je kup\u0159\u00edkladu Han\u00e1 nebo Polab\u00ed. Na\u0161e farm\u00e1\u0159sk\u00e9 produkty mohou nejen z\u00e1sobovat n\u00e1\u0161 trh, co\u017e tak\u00e9 to d\u011blaj\u00ed, mohou vyv\u00e1\u017eet i do zahrani\u010d\u00ed. Nejsem sice odborn\u00edk, zem\u011bd\u011blsk\u00fd in\u017een\u00fdr, ale domn\u00edv\u00e1m se, \u017ee o na\u0161e zem\u011bd\u011blsk\u00e9 komodity je v zahrani\u010d\u00ed z\u00e1jem.Jestli\u017ee se n\u011bkdo rozhodne vyv\u00e1\u017eet sv\u00e9 produkty mimo \u010ceskou republiku, p\u0159\u00edpadn\u011b n\u011bkdo ze zahrani\u010d\u00ed bude cht\u00edt dov\u00e1\u017eet sv\u00e9 produkty k n\u00e1m, m\u016f\u017ee se t\u011bmto subjekt\u016fm hodit mezin\u00e1rodn\u00ed marketing pro webov\u00e9 port\u00e1ly, kter\u00fd m\u016f\u017ee b\u00fdt n\u00e1pomocn\u00fd i v n\u011bkolika sv\u011btov\u00fdch jazyc\u00edch. Odborn\u00edci na mezin\u00e1rodn\u00ed marketing tak\u00e9 mohou b\u00fdt u\u017eite\u010dn\u00ed v CRO slu\u017eb\u00e1ch, co\u017e je \u201eOptimalizace konverzn\u00edho pom\u011bru\u201c, kter\u00e1 se zab\u00fdv\u00e1 anal\u00fdzou, identifikac\u00ed a \u0159e\u0161en\u00edm probl\u00e9m\u016f p\u0159i komunikaci se z\u00e1kazn\u00edky, kte\u0159\u00ed opou\u0161t\u00ed webov\u00e9 str\u00e1nky pro \u0159adu r\u016fzn\u00fdch chyb, jako je pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed webu, slo\u017eit\u00e9 vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f, \u0161patn\u00e1 kvalita produktov\u00fdch fotografi\u00ed, chaos ve vyhled\u00e1v\u00e1n\u00ed na webu, nevhodn\u011b \u0159e\u0161en\u00e1 u\u017eivatelsk\u00e1 menu, tla\u010d\u00edtka, popisy zbo\u017e\u00ed \u010di nab\u00eddky slu\u017eeb atd.                                                                                                                                                                                                                                                                                                                                                                                                  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