[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bngr.cz\/e-mailing-je-dulezity-nastroj-pro-komunikaci-mezi-e-shopem-nejen-na-shoptetu-a-zakaznikem\/#Article","mainEntityOfPage":"https:\/\/www.bngr.cz\/e-mailing-je-dulezity-nastroj-pro-komunikaci-mezi-e-shopem-nejen-na-shoptetu-a-zakaznikem\/","headline":"E-mailing je d\u016fle\u017eit\u00fd n\u00e1stroj pro komunikaci mezi e-shopem (nejen) na Shoptetu a z\u00e1kazn\u00edkem","name":"E-mailing je d\u016fle\u017eit\u00fd n\u00e1stroj pro komunikaci mezi e-shopem (nejen) na Shoptetu a z\u00e1kazn\u00edkem","description":"St\u00e1t se st\u00e1l\u00fdm z\u00e1kazn\u00edkem v internetov\u00e9m obchod\u011b je zvl\u00e1\u0161tn\u00ed status, kter\u00fd je vhodn\u00e9 posuzovat z obou stran. Jak z pohledu z\u00e1kaznick\u00e9ho, tak i samotn\u00e9ho obchodn\u00edka. Jestli\u017ee si n\u011bkdo vy\u017e\u00e1d\u00e1 tvorbu e.shop\u016f na platform\u011b Shoptet pro sv\u016fj podnikatelsk\u00fd z\u00e1m\u011br, nap\u0159\u00edklad prod\u00e1v\u00e1 zdravou v\u00fd\u017eivu a z\u00e1rove\u0148 sportovn\u00ed vybaven\u00ed pro posilovny, nebo\u0165 je ji\u017e zku\u0161en\u00fdm kulturistou a milovn\u00edkem zdrav\u00e9 v\u00fd\u017eivy a \u017eivotn\u00edho stylu, m\u00e1 mo\u017enost sv\u00e9 potenci\u00e1ln\u00ed i st\u00e1l\u00e9 z\u00e1kazn\u00edky oslovit i skrze newslettery, tedy informa\u010dn\u00ed sd\u011blen\u00ed, co je v obchodech nov\u00e9ho, co by st\u00e1lo za zv\u00e1\u017een\u00ed ke koupi nebo alespo\u0148 k prozkoum\u00e1n\u00ed. E-mailing neboli rozes\u00edl\u00e1n\u00ed informa\u010dn\u00edch zpr\u00e1v m\u016f\u017ee m\u00edt obrovsk\u00fd v\u00fdznam pro ob\u011b strany. J\u00e1 jsem kup\u0159\u00edkladu st\u00e1l\u00fdm z\u00e1kazn\u00edkem v n\u011bkolika obchodech, kter\u00e9 si m\u011b z\u00edskaly svou stabilitou na trhu, dobr\u00fdmi cenami, z\u00e1kaznick\u00fdm servisem a celkov\u00fdm etick\u00fdm p\u0159\u00edstupem. Nakupuji tam r\u00e1d a r\u00e1d tak\u00e9 sleduji novinky, kter\u00e9 m\u011b mohou n\u011b\u010d\u00edm obohatit. Je to p\u0159irozen\u00fd v\u00fdvoj sm\u011brem ke zlep\u0161en\u00ed kvality lidsk\u00e9ho \u017eivota a tento postup ze strany prodejce tak\u00e9 oce\u0148uji. N\u011bkter\u00e9 obchody mi dokonce ob\u010das za\u0161lou i pap\u00edrov\u00fd katalog do po\u0161tovn\u00ed schr\u00e1nky. B\u00fdt obchodn\u00edkem, e-mailing bych nepodce\u0148oval. N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci jej mohou v\u00edtat jako zna\u010dn\u00fd p\u0159\u00ednos a d\u00edky n\u011bmu mohou b\u00fdt v obraze o d\u011bn\u00ed v obchod\u011b nejen ve v\u0161edn\u00edch dnech, ale i p\u0159i sv\u00e1te\u010dn\u00edch p\u0159\u00edle\u017eitostech. Kup\u0159\u00edkladu se mohou dozv\u011bd\u011bt, \u017ee p\u0159ed za\u010d\u00e1tkem adventu budou na slev\u011b velk\u00e1 balen\u00ed o\u0159ech\u016f a su\u0161en\u00e9ho ovoce, p\u0159ed velikono\u010dn\u00edmi sv\u00e1tky budou k dispozici ji\u017e nov\u00e9 sklopn\u00e9 lavice pro cvi\u010den\u00ed v dom\u00e1c\u00ed posilovn\u011b a p\u0159ed za\u010d\u00e1tkem hlavn\u00ed letn\u00ed dovolenkov\u00e9 sez\u00f3ny bude mo\u017en\u00e9 zakoupit v\u00fdhodn\u00fd bal\u00ed\u010dek d\u00e1rkov\u00fdch ko\u0161\u016f se zdrav\u00fdmi potravinami a potravinov\u00fdmi dopl\u0148ky pro rodiny s d\u011btmi. E-mailing se zkr\u00e1tka m\u016f\u017ee aktivn\u011b zapojiit do komunikace mezi obchodem a z\u00e1kazn\u00edkem, ani\u017e by \u0161lo o n\u011bjak\u00e9 obt\u011b\u017eov\u00e1n\u00ed nevy\u017e\u00e1dan\u00fdmi spamy.","datePublished":"2026-04-20","dateModified":"2026-04-20","author":{"@type":"Person","@id":"https:\/\/www.bngr.cz\/author\/#Person","name":"","url":"https:\/\/www.bngr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/163f6c65c8acab43fa062eaf19866aeb6d6c2adc4d5c2462700a89e6feec77a0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bngr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bngr.cz\/wp-content\/uploads\/startupstockphotos-typing-849806_640_1.jpg","url":"https:\/\/www.bngr.cz\/wp-content\/uploads\/startupstockphotos-typing-849806_640_1.jpg","height":0,"width":0},"url":"https:\/\/www.bngr.cz\/e-mailing-je-dulezity-nastroj-pro-komunikaci-mezi-e-shopem-nejen-na-shoptetu-a-zakaznikem\/","about":["Podnik\u00e1n\u00ed"],"wordCount":408,"articleBody":"   St\u00e1t se st\u00e1l\u00fdm z\u00e1kazn\u00edkem v internetov\u00e9m obchod\u011b je zvl\u00e1\u0161tn\u00ed status, kter\u00fd je vhodn\u00e9 posuzovat z obou stran. Jak z pohledu z\u00e1kaznick\u00e9ho, tak i samotn\u00e9ho obchodn\u00edka. Jestli\u017ee si n\u011bkdo vy\u017e\u00e1d\u00e1 tvorbu e.shop\u016f na platform\u011b Shoptet pro sv\u016fj podnikatelsk\u00fd z\u00e1m\u011br, nap\u0159\u00edklad prod\u00e1v\u00e1 zdravou v\u00fd\u017eivu a z\u00e1rove\u0148 sportovn\u00ed vybaven\u00ed pro posilovny, nebo\u0165 je ji\u017e zku\u0161en\u00fdm kulturistou a milovn\u00edkem zdrav\u00e9 v\u00fd\u017eivy a \u017eivotn\u00edho stylu, m\u00e1 mo\u017enost sv\u00e9 potenci\u00e1ln\u00ed i st\u00e1l\u00e9 z\u00e1kazn\u00edky oslovit i skrze newslettery, tedy informa\u010dn\u00ed sd\u011blen\u00ed, co je v obchodech nov\u00e9ho, co by st\u00e1lo za zv\u00e1\u017een\u00ed ke koupi nebo alespo\u0148 k prozkoum\u00e1n\u00ed.E-mailing neboli rozes\u00edl\u00e1n\u00ed informa\u010dn\u00edch zpr\u00e1v m\u016f\u017ee m\u00edt obrovsk\u00fd v\u00fdznam pro ob\u011b strany. J\u00e1 jsem kup\u0159\u00edkladu st\u00e1l\u00fdm z\u00e1kazn\u00edkem v n\u011bkolika obchodech, kter\u00e9 si m\u011b z\u00edskaly svou stabilitou na trhu, dobr\u00fdmi cenami, z\u00e1kaznick\u00fdm servisem a celkov\u00fdm etick\u00fdm p\u0159\u00edstupem. Nakupuji tam r\u00e1d a r\u00e1d tak\u00e9 sleduji novinky, kter\u00e9 m\u011b mohou n\u011b\u010d\u00edm obohatit. Je to p\u0159irozen\u00fd v\u00fdvoj sm\u011brem ke zlep\u0161en\u00ed kvality lidsk\u00e9ho \u017eivota a tento postup ze strany prodejce tak\u00e9 oce\u0148uji. N\u011bkter\u00e9 obchody mi dokonce ob\u010das za\u0161lou i pap\u00edrov\u00fd katalog do po\u0161tovn\u00ed schr\u00e1nky.B\u00fdt obchodn\u00edkem, e-mailing bych nepodce\u0148oval. N\u011bkte\u0159\u00ed z\u00e1kazn\u00edci jej mohou v\u00edtat jako zna\u010dn\u00fd p\u0159\u00ednos a d\u00edky n\u011bmu mohou b\u00fdt v obraze o d\u011bn\u00ed v obchod\u011b nejen ve v\u0161edn\u00edch dnech, ale i p\u0159i sv\u00e1te\u010dn\u00edch p\u0159\u00edle\u017eitostech. Kup\u0159\u00edkladu se mohou dozv\u011bd\u011bt, \u017ee p\u0159ed za\u010d\u00e1tkem adventu budou na slev\u011b velk\u00e1 balen\u00ed o\u0159ech\u016f a su\u0161en\u00e9ho ovoce, p\u0159ed velikono\u010dn\u00edmi sv\u00e1tky budou k dispozici ji\u017e nov\u00e9 sklopn\u00e9 lavice pro cvi\u010den\u00ed v dom\u00e1c\u00ed posilovn\u011b a p\u0159ed za\u010d\u00e1tkem hlavn\u00ed letn\u00ed dovolenkov\u00e9 sez\u00f3ny bude mo\u017en\u00e9 zakoupit v\u00fdhodn\u00fd bal\u00ed\u010dek d\u00e1rkov\u00fdch ko\u0161\u016f se zdrav\u00fdmi potravinami a potravinov\u00fdmi dopl\u0148ky pro rodiny s d\u011btmi.E-mailing se zkr\u00e1tka m\u016f\u017ee aktivn\u011b zapojiit do komunikace mezi obchodem a z\u00e1kazn\u00edkem, ani\u017e by \u0161lo o n\u011bjak\u00e9 obt\u011b\u017eov\u00e1n\u00ed nevy\u017e\u00e1dan\u00fdmi spamy.                                                                                                                                                                                                                                                                                                                                                                                                  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